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2024
The Climbing Cholitas – Nivea
The Climbing Cholitas – Nivea
CLIENT
Nivea
Nivea
PROJECT
Commercial
Commercial
LOCATION
Bolivia
Bolivia
Elena trains to be among the first group of women to literally 'put a skirt on top of Everest.'
Elena trains to be among the first group of women to literally 'put a skirt on top of Everest.'
Elena trains to be among the first group of women to literally 'put a skirt on top of Everest.'
High in the Andes, a group of indigenous Bolivian women are redefining what mountaineering looks like. Known as the Climbing Cholitas, these women have become symbols of resilience, cultural pride, and possibility. At the centre of this story is Elena, whose journey toward Everest represents something far greater than personal achievement. Through her experience, the film explores identity, empowerment, and the determination to challenge expectations while remaining deeply connected to cultural heritage.
High in the Andes, a group of indigenous Bolivian women are redefining what mountaineering looks like. Known as the Climbing Cholitas, these women have become symbols of resilience, cultural pride, and possibility. At the centre of this story is Elena, whose journey toward Everest represents something far greater than personal achievement. Through her experience, the film explores identity, empowerment, and the determination to challenge expectations while remaining deeply connected to cultural heritage.
The project
The project
NIVEA approached the project with a desire to tell an authentic human story that embodied courage, resilience, and self-belief. Rather than creating a traditional branded film, the objective was to uncover a narrative capable of inspiring audiences through genuine lived experience.
NIVEA approached the project with a desire to tell an authentic human story that embodied courage, resilience, and self-belief. Rather than creating a traditional branded film, the objective was to uncover a narrative capable of inspiring audiences through genuine lived experience.
The brief
The brief
NIVEA approached the project with a desire to tell an authentic human story that embodied courage, resilience, and self-belief. Rather than creating a traditional branded film, the objective was to uncover a narrative capable of inspiring audiences through genuine lived experience.
NIVEA approached the project with a desire to tell an authentic human story that embodied courage, resilience, and self-belief. Rather than creating a traditional branded film, the objective was to uncover a narrative capable of inspiring audiences through genuine lived experience.
Our approach
Our approach
Combining intimate interviews with immersive underwater cinematography, the film balances spectacle with introspection. By allowing audiences to experience both the beauty and isolation of the underwater world, the story creates a deeper understanding of the discipline required to operate at the highest level.
Combining intimate interviews with immersive underwater cinematography, the film balances spectacle with introspection. By allowing audiences to experience both the beauty and isolation of the underwater world, the story creates a deeper understanding of the discipline required to operate at the highest level.
Production
Highlights
Production
Highlights
Filmed across remote regions of Turkey, the production journeyed through diverse natural landscapes that play a central role in Serdar’s story. By embracing a slower and more immersive filmmaking approach, the project captures the textures, rhythms, and beauty of the environments that have shaped his worldview.
Filmed across remote regions of Turkey, the production journeyed through diverse natural landscapes that play a central role in Serdar’s story. By embracing a slower and more immersive filmmaking approach, the project captures the textures, rhythms, and beauty of the environments that have shaped his worldview.
FILMING DAYS
The Impact
The Impact
These results prove the power of cinematic storytelling in brand campaigns. By merging creativity, technology, and culture, Snapdraxxen didn’t just launch a product it launched a movement.
These results prove the power of cinematic storytelling in brand campaigns. By merging creativity, technology, and culture, Snapdraxxen didn’t just launch a product it launched a movement.
More Firstborn Films
More Firstborn Films
Pam Golding – One of a kind
Cinematic portraits of property agents for the brand's 50th anniversary
Cinematic portraits of property agents for the brand's 50th anniversary
Nivea – Serdar (Stink Films)
Survivalist, Serdar Killic talks about the importance of having a strong connection to nature
Survivalist, Serdar Killic talks about the importance of having a strong connection to nature